Surfing in the third millennium: commodifying the visual argot

Australian Journal of Anthropology, The , Dec, 2002 by David Lanagan

Notes

(1.) The three principal producers of Surf Wear have Australian parent companies, and two of these are owned and operated by four people, while the third became a publicly listed company in 2000.

(2.) A single event competition to decide who would be World Champion.

(3.) These businesses I include as part of surfing capital, but remaining peripheral to the core group of three.

(4.) This is also evidenced in the logos of the businesses on the periphery of surfing capital, which also include the year that they began producing Surf Wear.

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